History

The Chick-fil-A Leadercast began like most great ideas do: with an innovative leader and a simple vision.

That leader is John C. Maxwell, and his vision was to create a different kind of leadership conference. One that was affordable and open to leaders from every background. One that gave individuals and organizations the chance to gather in their own communities, build relationships with each other and grow as leaders.

It wasn't long before that vision became a reality, and in 2000, the Maximum Impact Simulcast was born. The first Maximum Impact Simulcast was a simple half-day, classroom style event with John Maxwell as the sole presenter. It has since grown into a full-day experiential conference with a number of world-class leaders speaking about the leadership principles that matter most.

In 2007, GiANT Impact acquired Maximum Impact, John Maxwell's company that produced the Maximum Impact Simulcast. Like Maximum Impact, GiANT Impact's focus is on developing leaders at all levels, and its values and philosophies align with those of John Maxwell. GiANT Impact began producing the Maximum Impact Simulcast upon acquiring the company.

In 2009, GiANT Impact began partnering with Chick-fil-A to develop leaders. Yes, Chick-fil-A is a quick-service chicken restaurant chain, and most customers are more familiar with their great food and customer service than they are with the company's leadership legacy. What many don't know is that Chick-fil-A credits its success to its core values and its focus on developing leaders. Chick-fil-A is passionate about supporting organizations' and individuals' efforts to grow their leadership potential.

The milestone partnership with Chick-fil-A prompted GiANT Impact to look to the future with even bigger dreams and a few other exciting changes, which included the name Leadercast.

Leadercast represents the growth of this leadership event and communicates GiANT's responsibility to help you cast a vision of leadership in your organization and your community. Leadercast also supports John Maxwell's original vision of developing leaders by partnering with fellow leadership organizations, host locations and attendees. Chick-fil-A is now one of the key organizations helping GiANT Impact live out John's vision.

In 2010, GiANT Impact celebrated the tenth anniversary of what is now known as Chick-fil-A Leadercast and what has grown into the premier leadership development event for leadership growth at all levels.

The 2010 Chick-fil-A Leadercast marked many other successes as well:

• The event was the No. 2 trending topic of the day on Twitter.
• The live Leadercast site in Atlanta sold out, with more than 2,000 leaders in attendance.
• Leaders in 13 countries around the world engaged in the one-day event.
• The event was featured on over 30 million Chick-fil-A cups.

We hope you'll take part in the May 6, 2011, Chick-fil-A Leadercast, as over 70,000 leaders from around the world get inspired to articulate and demonstrate the power of change through positive leadership.

If you would like more information about bringing this event to your local organization or community, please click here.